Why Being Authentic on Social Media Leads to More Authentic Followers

Trust for consumer brands is being challenged right now, and we can name a few reasons why. Aside from consumers finding brands faulty, some consumers have also reported that they only bought the brand in the first place because a personality, someone famous, or a social media influencer recommended it. 

When digital marketing was in its infancy stage, and even when it had already started to get traction, much of the heavy lifting, as far as advertising is concerned, was done by social media influencers. Unfortunately, some may have been focusing on the monetary aspect and paid little attention to the impact a single endorsement of a (faulty) brand may have on the consumers’ overall trust rating.

However, consumers are more mindful now, and they are increasingly looking for the right kind of influencers—those that they can trust and whose content they can rely on to be true and legitimate. One way to be this kind of influencer is to be more authentic.

What is Authenticity?

As the word implies, it simply means being true to reality. In a world consumed by filters, well-curated feeds, and edited photos; you need to be the kind of influencer that takes pride in showing their day-to-day unfiltered life. Of course, it goes without saying that you don’t have to post everything under the sun.

The time for well-rehearsed and edited feeds are over. Studies have shown that people engaged in social media are drawn more to personalities who they can relate to, those whose lives they realize are closer to their own. 

People find these kinds of influencers to be more trustworthy because there’s a truly admirable trait in a person that embraces capturing and sharing photos and videos of what’s happening in their daily lives—as is—no filters, no edits, no rehearsals.

Why Is Authenticity Important?

With 45% of the globe’s population on social media, it’s still a great platform to do business. 54% of the time spent on social browsing is spent on product research, and that 49% of consumers end up buying based on influencer recommendations. By getting the right influencers behind your brand you will definitely see the return on investment, and as an influencer, being authentic is all the more important to be perceived as someone responsible.

People are starting to demand more from these influencers other than the feeds that they’re displaying. Consumers are now asking deeper, more personal questions, such as what specific brand they are personally using, and whether they would rather get that versus the product they are endorsing.

Simple speaking, social media representations have become more of a walk-the-talk, put-your-money-where-your-mouth-is kind of scene, and this is great because influencers are becoming more responsible for the products and ideas they are endorsing. Consumers have also become more discerning on which influencers and brands to support.

If you want to find out more about authentic social media content and digital marketing, book a call with me now: https://calendly.com/fame-fortune/discovery.