They Just Aren't That into You: Top 5 Reasons Customers Do Not Return
Bill Gates once said that “if your business is not on the internet, then your business will be out of business.” Coming from the longest reigning “Richest Man of the World” who built his fortune before the advent of the internet and turned it into an internet and technology behemoth, these words will definitely shock you into reality.
And so, out of fear of the possibility of being put out of business, you rushed into creating your website, social media accounts, and hired different consultants and managers to “advise” on you what to do. But then you realize something’s amiss.
Despite all your efforts and all the dollars you’ve spent to supposedly improve your internet footprint, why are your customers, or even your prospects, not coming back and visiting your site anymore? Did they simply disappear and lose interest? Why is that?
Here are the five possible reasons why your customers are “ghosting” you and what you can do about it:
1. You send too many emails and/or surveys
The sending of emails is an effective way to keep your customers in the loop of what’s happening with your business. However, too many emails will irritate your customers and are counterproductive.
The rule of thumb is just to send emails and surveys purposefully. You may choose to send a survey after each service or transaction rendered. This is to find out what kind of experience your customer had. Only send emails when there’s something in it for the customer, maybe a discount voucher or a promo for your anniversary or something like that.
2. Not sending enough emails
In contrast with number 1, not sending enough emails to your customers will only leave you forgotten.
Sending regular updates to your client is like building a relationship. You want someone to always feel in the loop and part of the community. That way, if you do offer to sell them something, it wouldn’t come across as cold, hard selling.
3. Poor customer service
One of the backbones of a successful business is impeccable customer service. Customer service is not just done when it’s convenient. It is most needed when you feel like a customer wasn’t all that satisfied with his/her latest transaction with you.
You want your clients to feel that you’re going the extra mile for them. You don’t have to spend much on this; even the tiniest gestures will surely be appreciated.
4. Confusing offerings
Your call-to-action message should be clear, concise, and most importantly compelling enough to encourage your customers to buy. Do not post everything all-at-once. Instead, post only the products that you feel will attract the most attention and allow them to visit your site or page and browse for other offerings.
5. You are hard to reach
For a business to be successful, it involves trust. Trust is established when two parties can easily talk to each other. How can your customers trust you with their money if they can’t reach you even before they have bought anything?
So, there you have it! 5 reasons that you can investigate to find out why your customers are no longer coming back. If you would like to discuss how my methods can help you with your business, schedule a complimentary 15-minute discovery call with me. Looking forward to hearing from you!